Starting a business in the 21st century is easy. The rise of technology, the influx of credible information on the Internet, and the way people connect these days make many things possible. With a simple click or tap on a mobile device, one can even do a business plan ten times faster and easier now than from 40 years ago. Productive, smart, and efficient, right? However, starting a business and maintaining it are two different things. The question is, how should you approach the latter?
The answer lies to the fundamentals: quality, exposure, and networking. However, knowing the basics is one thing, but applying your knowledge to your advantage is another. Indeed, it is in doing things right that will get you to the top.
Working in the wedding industry means helping brides and grooms get the best on their special day. Doing this by putting your talent and creativity into great use makes the work fulfilling. However, whether you are in bridal couture, venue design, or any wedding specialization, you probably know that being in the business does not come without its challenges. For one, we do not get repeat customers. Plus, there are off-peak seasons.
We prepared several pieces of advice for small-business owners who want to bypass the effects of these hurdles. To keep attracting clients, start reading on.
1. Put Up a Website
In this digital age, almost everything is done online, including meetings and purchases. Indeed, consumer behaviour has adapted to it. Hence, build an online presence by setting up a website.
With your own page, your chances of engaging with potential clients heighten as you can be easily reached through searches. Aside from evoking professionalism, a website can add credibility to your brand. As stated by Blue Corona, 30% of consumers do not find a business reliable without a website.
Having your own business site means being in full control of the content you can post. You can share media of your products and services such as catalogues, SEO-optimized blogs, as well as client testimonials. If you are in the lookout for professional commercial photographers such as The Crop who will capture your brand with justice, you can count on us. At The Crop, it is our mission to present your business in the best possible way through our compelling visual storytelling. Reach your marketing goals in no time with us!
2.Connect with Your Audience on Social Media
Expand your stage and increase engagement by being active on social media. The best thing about interacting with prospective clients on platforms such as Facebook, Twitter, and Instagram is that you can project a friendlier version of your business than on a website.
In this fast-paced world, instant gratification is sought after. Through social media, you can respond to your customers’ comments and inquiries in an instant. Plus, you can interact with them with less formality than on a business website. Just make sure to post positive and relevant content that resonates to your target market to generate responses from them.
Also, remember to use creative and unique hashtags for every post on all social media platforms. Not only do these provide visibility and make your posts eye-catching, but these also help organize data. Moreover, hashtags allow you to promote specific content across various platforms without the need to create a platform-exclusive campaign for each.
3.Build and Cultivate Your Network
As mentioned, there is not much repeat business in the wedding trade. Hence, network by securing a slot to the next business conference, joining bridal exhibits and partnering with other wedding vendors.
Remember, weddings are multi-faceted. A bride who just booked a wedding consultant will probably visit a wedding gown boutique or do an ocular visit in an impressive venue next. Through networking, you can gain more exposure and even generate referrals. Not only does this help welcome more opportunities, but it also builds confidence. With expansive connections, you can earn significant knowledge and understanding about where to not go wrong and how to do things right.
To make things better, make sure you reciprocate the favours of your collaborators! Give each other a heads up about trends and consumer behaviour. A community that thrives together will surely grow together.
Last but not least, always deliver the highest quality of products and services to your clients. Learn from the likes of our colleagues from Judith Valente Bridal Couture. They have been creating exceptional bridal wear for more than a quarter of a century. Their secret? The delivery of outstanding creations made with exclusive materials, coupled with unparalleled customer service.
Treat your prospects as customers and your customers, like royalty. But above all else, always beat your own best to remain competitive and relevant. A business entity that keeps getting better and better ensures longevity.